Author: Mabelle Valentini

Reporting dashboards are here!

We’re excited to announce that our Reporting Dashboard tool has officially launched!

The new Reporting Dashboard can help you and your team visually track, display, and customize dashboards to include metrics and data that are important for monitoring the growth and success of your business.

Here are some of the features that are available on our Reporting Dashboard:

  • Ability to create multiple dashboards to monitor different areas or departments of your business so you can stay on track with your business goals. You will also have the ability to save your favourite dashboards so you can easily access them on your TIEIT account.

  • Customize data based on the metrics or factors that are important for the growth of your business. These can include the ability to compare a previous period to the current period, specifying date ranges, specifying the sources of your metrics and much more!

  • Modify designs to make it easier for you to manage and view your data. You’ll have the ability to modify the placement of data on your dashboard, customize sizes of reports, modify the colour of your dashboards, add symbols and more.

To learn more about how the Reporting Dashboard tool can help your business become more efficient or if you would like to explore TIEIT’s other business tools, book a free demo with us today to learn more!

Book a free demo

Something new is coming…

We’re excited to announce the upcoming release of our new Reporting Dashboard!

Our new Reporting Dashboard can help you and your team visually track, display, and customize dashboards to include key performance indicators (KPIs) that are important for monitoring the growth and success of your business. You will be able to create multiple dashboards and track the progress of different areas of your business all on one screen!

Dashboards can be a great way to help you:

  • Stay on track with your business goals by customizing the data and metrics you need to track success.
  • Monitor the health of your company by tracking the progress of different departments or teams of your business.
  • Make better informed decisions by being able to visually see real-time data and metrics available on your TIEIT account on one dashboard.

Stay tuned for more updates!

To discover how TIEIT’s tools can help your business become more efficient, book a free TIEIT demo with us to learn more.

Book a free demo

TIEIT Selected As a Recipient for ventureLAB & York Region’s Entrepreneurship and Innovation Fund

We are excited to announce that TIEIT has been selected as one of the recipients for the Entrepreneurship and Innovation Fund from ventureLAB and York Region!

We are looking forward to launching a TIEIT for Startups program that will help support our fellow entrepreneurs and businesses that may be facing challenges such as limited resources or funds within the York Region community and Canada. This program can help these businesses grow and become more efficient through a series of events and access to TIEIT’s business tools.

The Entrepreneurship and Innovation Fund (EIF) was presented to seven companies and organizations in York Region that demonstrated innovative solutions or services that support business continuity and recovery efforts.

Learn more about the Entrepreneurship and Innovation Fund by visiting http://tieit.li/tetpg3.

New Features: Landing Page Builder

We’re excited to announce TIEIT’s updated landing page builder!

We’ve made it even easier for our TIEIT users to create  professional-looking landing pages. Users can create landing pages without any IT or graphic design experience – you can simply drag and drop landing page elements or use one of the premade templates on the landing page builder tool.

Here are some new features that we’ve added to TIEIT’s landing page builder.

New Widgets

You can now use widgets to add videos, maps, navigation bars, forms and more!

Built-In Blocks 

You can now easily drag and drop elements to customize your landing page.

Editing Toolbar & The Style Manager

You’ll now be able to quickly format your text by being able to edit text formats, text colours, create bulleted list and more.

Landing Page Previews

You can now preview what your landing page will look like on a mobile device, tablet and desktop.

Book a free demo to explore TIEIT’s  landing page builder or other tools by clicking the button below.

Book a FREE Demo

 

What Are The Best Days And Times To Send Emails?

What Are The Best Days And Times To Send Emails?

This is often a question we get asked by many of our customers.

It’s a great question! Sending emails at the right time can help increase your email open rates.

While there is no specific day or time that will work for every business, there are some best practices you can follow and strategies you could implement to help determine the best time for your business.

One way to determine what day would be best to send emails to your audience is to think about their daily routines, behaviours and locations. Are you customers located within the same time zone as you? Are they more likely to check their emails during business hours?

Here’s our feedback for each day of the week.

  • Monday – Generally, marketers agree that Monday is not an ideal time to send promotional emails. Since this day is right after the weekend, many individuals may be spending this time catching up on important business-related emails and may miss or delete the emails you send them.
  • Mid-Week – Many studies have shown that sending emails on Tuesdays, Wednesdays and Thursdays are the most effective.
  • Friday – Sending emails on Fridays, especially in the afternoon, may not be effective since individuals may be preparing for the weekend and may overlook your email.
  • Weekends – Sending emails during the weekend is generally avoided as well. This is due to the fact that many people tend to spend the weekend completing errands or they are spending this time with their family or friends.

Based on various studies and our experience, when it comes to the best hours to send emails, sending emails during business hours tend to be the most effective. However, sending emails in the evening and before may work as well as individuals may be checking emails before work or before they go to bed.

What strategies can I follow to determine the best days and times to send emails?

To determine the best days and times to send emails for your business, you will first need to analyze your current email analytics or test sending out emails at various days and times to gather this information.

On TIEIT, you can easily schedule the dates and times you wish to send emails to your email list. After the emails have been deployed, you will have access to a number of real-time metrics that can help you determine what hours or days work best based on the engagement on your email. Metrics such as email opens, clicks and peak hours for email opens are some of the metrics available to you so you can determine what days and times work best for your audience.

Conclusion

Timing is very important when it comes to sending out emails. It is important to keep your audience’s habits in mind and to always keep testing to determine the best time to send emails to your customers or leads. By doing so, it can help improve your email open rates and engagement with your audience.

Webinar: TIEIT Founder Shares Insights and Tips on How to Bootstrap

Our Co-founder & Head of Growth, Jessica Rawlley, had a chance to be part of a Bootstrapping & Mental Health for Founders webinar hosted by YSpace.

YSpace is York University’s community innovation hub that supports high potential innovators to create a thriving network of ventures across all sectors. They help entrepreneurs, community members, and youth build and scale their sustainable and impactful businesses in the York Region.

Jessica shares her tips and knowledge on bootstrapping. She also shares her insights on how TIEIT bootstrapped, grew on a global scale and her experiences with mental health during her journey as a female founder in the technology world.

“Now, more than ever we need to be cognizant of our mental health and be diligent to take action to better ourselves when we aren’t feeling at our full capacity. Taking time off for yourself is not a weakness, it’s a strength to be able to take action to get yourself back to 100%, not only for yourself but for the people around you,” says Jessica Rawlley.

To watch the full webinar, click the button below.

Watch the Webinar

Why You Should Use Marketing Automation for Your Business

With more businesses and consumers shifting online, it’s no surprise that many businesses are taking advantage of digital capabilities like marketing automation. In fact, 75% of businesses use automation for their business due to its benefits. (Social Media Today “State of Marketing Automation”, 2019)

Explore why you should consider taking advantage of marketing automation below.

What can you automate? 

With marketing automation software such as TIEIT, you can automate a number of activities that can help you nurture leads, engage with customers and further promote your brand using TIEIT tools such as:

  • Email marketing to schedule and create customized email campaigns
  • Social media marketing to manage and schedule posts for all your social media accounts
  • Web forms and surveys that you can customize so you can better understand your audience
  • Scheduling to make it easier for your leads or customers to book meetings with you online
  • Customer relationship management (CRM) to help you gain a better understanding of your leads and customers by viewing items such as last touch points and past communication
  • The landing page builder to help you convert more leads into customers
  • Transactions to help you send estimates and invoices online

Many of these tools can also be used to create custom workflows using TIEIT’s automation tool. With the automation tool, you can personalize your engagement with your leads and customers.

For example, you can set an initial trigger for an automation such as an email sent to your leads list and depending on the recipient behaviour with that email, you can schedule the next actions of the automation to take place. These actions could include sending another marketing email promoting your services or products one week after to those who did not engage with the email by filling out a web form or you can send an instant reminder to yourself to follow-up with leads once they have filled out this form.

By creating these workflows, you can ensure that no opportunities are missed as all the leads on your list are contacted. You will also save time by not having to manually keep track of the actions that take place — everything will be automated for you using the platform.

Final Thoughts

Marketing automation can be a great tool to help you promote and grow your business, save time and improve productivity using the right tools.

To learn more about marketing automation, check out some of our past blog posts below.

TIEIT Founder Part of Program That Helps Women Entrepreneurs Overcome Business Challenges

Our Co-Founder & Head of Growth, Jessica Rawlley, shared her experiences being a mentor for the Entrepreneurial Leadership & Learning Alliance (ELLA) program during a FedDev Ontario announcement last week.

The Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade announced an additional investment – delivered through FedDev Ontario, the Regional Development Agency for Southern Ontario – for the Entrepreneurial Leadership and Learning Alliance (ELLA) program.

ELLA is a community and an accelerator for women, by women that is led by York University . Their mission is to reduce the gap of gender inequality in entrepreneurship. They help women-led businesses overcome challenges starting or scaling a business.

To watch the announcement, click the button below.

Watch the Announcement

 

5 Ways TIEIT Can Help Your Business In The Current Environment

These past few months have taught many of us the importance of flexibility and resilience. As businesses reopen, we will need to continue to pivot to be able to operate our businesses efficiently and stay connected with our customers.

Here are five ways TIEIT’s tools can help your business adapt and grow in the current environment:

1) Ability to easily manage your online social media presence.

Having a strong online presence is now more important than ever. Social media can be a great tool to promote your business and engage with your customers.

With TIEIT’s social media module, we’ve made it easy for you to be able to manage your social media and avoid the need to use additional resources. You can organize, schedule your posts in advance and easily view the content you are posting for multiple social media accounts. You can manage and schedule your personal and company’s social media posts in one platform.

2) Ability to stay connected with your customers virtually.

Due to the pandemic, customers may avoid going to your store or your office in-person. This may make it more difficult for you to stay connected with your customers if you previously relied on in-person interactions.

TIEIT’s email marketing tool helps you stay connected with your customers and gives you the ability to reach out to your leads. You will be able to easily create your own professional looking emails using our templates, schedule your emails and view metrics that can help you improve your email marketing strategy.

You can also stay connected with your customers virtually using TIEIT’s VoIP integration. You can make calls from your business line from the convenience of your own home, host online meetings and record your meetings.

3) Ability to collaborate with your team and service your customers better online with the CRM tool.

Some of us may have found it easier to communicate with team members in-person. However, due to the pandemic and social distancing, some organizations may choose to continue to have their team work remotely for the next few months or longer.

With TIEIT’s CRM tool, you will be able to collaborate better with your team. You can share client notes on their file, view customers’ last touchpoints, view client communications from team members and more.

4) Ability to easily book appointments online with your customers or leads with the scheduling tool.

With TIEIT’s scheduling tool, you can create multiple calendars with shareable links so your customers or leads can easily book meetings with you. You will save time by avoiding back-and-forth emails to schedule appointments.

You will also be able to customize your calendar to include specific availability, blackout dates or times you are away and automate reminders to anyone that has scheduled a meeting with you through the scheduling tool.

5) Ability to save time by automating mundane tasks and marketing activities.

TIEIT gives you the ability to automate repetitive tasks so you can focus on what matters the most to grow your business.

With TIEIT’s automation tool, you can implement different actions to take place based on your customers’ behaviours. For example, you can use this tool to automate your email marketing activities by scheduling specific emails to send out if a lead opens an email, fills out a form or is added to a specific list. You can also automate your billing, scheduling and more.

With TIEIT, you will be able to provide better service to your customers, have the ability to reach a wider audience, save time and operate your business more efficiently.

To learn more, contact us today for more information or to schedule a free demo.

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