Category: TIEIT Blog

Reporting dashboards are here!

We’re excited to announce that our Reporting Dashboard tool has officially launched!

The new Reporting Dashboard can help you and your team visually track, display, and customize dashboards to include metrics and data that are important for monitoring the growth and success of your business.

Here are some of the features that are available on our Reporting Dashboard:

  • Ability to create multiple dashboards to monitor different areas or departments of your business so you can stay on track with your business goals. You will also have the ability to save your favourite dashboards so you can easily access them on your TIEIT account.

  • Customize data based on the metrics or factors that are important for the growth of your business. These can include the ability to compare a previous period to the current period, specifying date ranges, specifying the sources of your metrics and much more!

  • Modify designs to make it easier for you to manage and view your data. You’ll have the ability to modify the placement of data on your dashboard, customize sizes of reports, modify the colour of your dashboards, add symbols and more.

To learn more about how the Reporting Dashboard tool can help your business become more efficient or if you would like to explore TIEIT’s other business tools, book a free demo with us today to learn more!

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Something new is coming…

We’re excited to announce the upcoming release of our new Reporting Dashboard!

Our new Reporting Dashboard can help you and your team visually track, display, and customize dashboards to include key performance indicators (KPIs) that are important for monitoring the growth and success of your business. You will be able to create multiple dashboards and track the progress of different areas of your business all on one screen!

Dashboards can be a great way to help you:

  • Stay on track with your business goals by customizing the data and metrics you need to track success.
  • Monitor the health of your company by tracking the progress of different departments or teams of your business.
  • Make better informed decisions by being able to visually see real-time data and metrics available on your TIEIT account on one dashboard.

Stay tuned for more updates!

To discover how TIEIT’s tools can help your business become more efficient, book a free TIEIT demo with us to learn more.

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New Features: Landing Page Builder

We’re excited to announce TIEIT’s updated landing page builder!

We’ve made it even easier for our TIEIT users to create  professional-looking landing pages. Users can create landing pages without any IT or graphic design experience – you can simply drag and drop landing page elements or use one of the premade templates on the landing page builder tool.

Here are some new features that we’ve added to TIEIT’s landing page builder.

New Widgets

You can now use widgets to add videos, maps, navigation bars, forms and more!

Built-In Blocks 

You can now easily drag and drop elements to customize your landing page.

Editing Toolbar & The Style Manager

You’ll now be able to quickly format your text by being able to edit text formats, text colours, create bulleted list and more.

Landing Page Previews

You can now preview what your landing page will look like on a mobile device, tablet and desktop.

Book a free demo to explore TIEIT’s  landing page builder or other tools by clicking the button below.

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What Are The Best Days And Times To Send Emails?

What Are The Best Days And Times To Send Emails?

This is often a question we get asked by many of our customers.

It’s a great question! Sending emails at the right time can help increase your email open rates.

While there is no specific day or time that will work for every business, there are some best practices you can follow and strategies you could implement to help determine the best time for your business.

One way to determine what day would be best to send emails to your audience is to think about their daily routines, behaviours and locations. Are you customers located within the same time zone as you? Are they more likely to check their emails during business hours?

Here’s our feedback for each day of the week.

  • Monday – Generally, marketers agree that Monday is not an ideal time to send promotional emails. Since this day is right after the weekend, many individuals may be spending this time catching up on important business-related emails and may miss or delete the emails you send them.
  • Mid-Week – Many studies have shown that sending emails on Tuesdays, Wednesdays and Thursdays are the most effective.
  • Friday – Sending emails on Fridays, especially in the afternoon, may not be effective since individuals may be preparing for the weekend and may overlook your email.
  • Weekends – Sending emails during the weekend is generally avoided as well. This is due to the fact that many people tend to spend the weekend completing errands or they are spending this time with their family or friends.

Based on various studies and our experience, when it comes to the best hours to send emails, sending emails during business hours tend to be the most effective. However, sending emails in the evening and before may work as well as individuals may be checking emails before work or before they go to bed.

What strategies can I follow to determine the best days and times to send emails?

To determine the best days and times to send emails for your business, you will first need to analyze your current email analytics or test sending out emails at various days and times to gather this information.

On TIEIT, you can easily schedule the dates and times you wish to send emails to your email list. After the emails have been deployed, you will have access to a number of real-time metrics that can help you determine what hours or days work best based on the engagement on your email. Metrics such as email opens, clicks and peak hours for email opens are some of the metrics available to you so you can determine what days and times work best for your audience.

Conclusion

Timing is very important when it comes to sending out emails. It is important to keep your audience’s habits in mind and to always keep testing to determine the best time to send emails to your customers or leads. By doing so, it can help improve your email open rates and engagement with your audience.

Why You Should Use Marketing Automation for Your Business

With more businesses and consumers shifting online, it’s no surprise that many businesses are taking advantage of digital capabilities like marketing automation. In fact, 75% of businesses use automation for their business due to its benefits. (Social Media Today “State of Marketing Automation”, 2019)

Explore why you should consider taking advantage of marketing automation below.

What can you automate? 

With marketing automation software such as TIEIT, you can automate a number of activities that can help you nurture leads, engage with customers and further promote your brand using TIEIT tools such as:

  • Email marketing to schedule and create customized email campaigns
  • Social media marketing to manage and schedule posts for all your social media accounts
  • Web forms and surveys that you can customize so you can better understand your audience
  • Scheduling to make it easier for your leads or customers to book meetings with you online
  • Customer relationship management (CRM) to help you gain a better understanding of your leads and customers by viewing items such as last touch points and past communication
  • The landing page builder to help you convert more leads into customers
  • Transactions to help you send estimates and invoices online

Many of these tools can also be used to create custom workflows using TIEIT’s automation tool. With the automation tool, you can personalize your engagement with your leads and customers.

For example, you can set an initial trigger for an automation such as an email sent to your leads list and depending on the recipient behaviour with that email, you can schedule the next actions of the automation to take place. These actions could include sending another marketing email promoting your services or products one week after to those who did not engage with the email by filling out a web form or you can send an instant reminder to yourself to follow-up with leads once they have filled out this form.

By creating these workflows, you can ensure that no opportunities are missed as all the leads on your list are contacted. You will also save time by not having to manually keep track of the actions that take place — everything will be automated for you using the platform.

Final Thoughts

Marketing automation can be a great tool to help you promote and grow your business, save time and improve productivity using the right tools.

To learn more about marketing automation, check out some of our past blog posts below.

5 Ways TIEIT Can Help Your Business In The Current Environment

These past few months have taught many of us the importance of flexibility and resilience. As businesses reopen, we will need to continue to pivot to be able to operate our businesses efficiently and stay connected with our customers.

Here are five ways TIEIT’s tools can help your business adapt and grow in the current environment:

1) Ability to easily manage your online social media presence.

Having a strong online presence is now more important than ever. Social media can be a great tool to promote your business and engage with your customers.

With TIEIT’s social media module, we’ve made it easy for you to be able to manage your social media and avoid the need to use additional resources. You can organize, schedule your posts in advance and easily view the content you are posting for multiple social media accounts. You can manage and schedule your personal and company’s social media posts in one platform.

2) Ability to stay connected with your customers virtually.

Due to the pandemic, customers may avoid going to your store or your office in-person. This may make it more difficult for you to stay connected with your customers if you previously relied on in-person interactions.

TIEIT’s email marketing tool helps you stay connected with your customers and gives you the ability to reach out to your leads. You will be able to easily create your own professional looking emails using our templates, schedule your emails and view metrics that can help you improve your email marketing strategy.

You can also stay connected with your customers virtually using TIEIT’s VoIP integration. You can make calls from your business line from the convenience of your own home, host online meetings and record your meetings.

3) Ability to collaborate with your team and service your customers better online with the CRM tool.

Some of us may have found it easier to communicate with team members in-person. However, due to the pandemic and social distancing, some organizations may choose to continue to have their team work remotely for the next few months or longer.

With TIEIT’s CRM tool, you will be able to collaborate better with your team. You can share client notes on their file, view customers’ last touchpoints, view client communications from team members and more.

4) Ability to easily book appointments online with your customers or leads with the scheduling tool.

With TIEIT’s scheduling tool, you can create multiple calendars with shareable links so your customers or leads can easily book meetings with you. You will save time by avoiding back-and-forth emails to schedule appointments.

You will also be able to customize your calendar to include specific availability, blackout dates or times you are away and automate reminders to anyone that has scheduled a meeting with you through the scheduling tool.

5) Ability to save time by automating mundane tasks and marketing activities.

TIEIT gives you the ability to automate repetitive tasks so you can focus on what matters the most to grow your business.

With TIEIT’s automation tool, you can implement different actions to take place based on your customers’ behaviours. For example, you can use this tool to automate your email marketing activities by scheduling specific emails to send out if a lead opens an email, fills out a form or is added to a specific list. You can also automate your billing, scheduling and more.

With TIEIT, you will be able to provide better service to your customers, have the ability to reach a wider audience, save time and operate your business more efficiently.

To learn more, contact us today for more information or to schedule a free demo.

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9 Tips for Creating an Awesome Email Subject Line

Creating valuable content that is worth reading is hard work. But what’s even harder is creating a compelling subject line that will encourage readers to actually open your email to read the content that you spent time creating.

Creating valuable content that is worth reading is hard work. But what’s even harder is creating a compelling subject line that will encourage readers to actually open your email to read the content that you spent time creating.

If readers aren’t even opening the email to read the content you spent hours creating, than your efforts and not to mention your email campaigns aren’t having much of an impact.

Here are a few factors to keep in mind when creating a compelling subject line:

1. Think KISS: Keep It Short & Sweet.

With more and more emails being opened on mobile devices, its best to keep your email subject lines short. If your subject line is too long, it will get cut off on different mobile devices. This is why we recommend keeping your subject lines under 50 characters.

2. Add names.

Let’s be honest, everyone loves the sound of their own name. Based on our own testing and past campaign success, we found that including the first name of the recipient in the subject line had higher clickthrough rates.

Here are some examples:

  • “John, we thought you might like to see this”
  • “John, just wanted to share this with you”
  • “Happy Birthday John!”

Using merge tags to automatically pull your Contacts name or other information into the subject line is a useful feature when trying to create more personalized subject lines.

3. Use a Familiar Sender Name.

With the increased amount of spam email that people are getting these days, it’s no wonder people are hesitant to open emails from unfamiliar senders.

Here are a few tips when creating your “From” name and email address:

  • Never use “noreply@companyname.com” – why would anyone reply to this email address?
  • Use a real email address that accepts responses and is being monitored.
  • Try using your full name, instead of just using the company name – comes off impersonal.
  • Or, try adding the company name at the end of your full name. For example: “John Doe, MaaS Pros”.
4. Be truthful.

The email subject line should be a really brief description of what the email entails. The subject line is essentially making a promise to your recipient about what they will read in the email itself. So to avoid being marked as spam or to avoid unsubscribes, do not try to lure your recipients with a false promise in the subject line.

5. Right on time.

Finding the optimal time to send emails is always tricky. But having that data of what time most of your recipients are opening your emails is key increasing your clickthrough rates. This is why a lot of our users take advantage of TieiT’s built-in timing chart which displays the time that you received the most opens so you can use this data for your next campaign to narrow down an optimal time for your leads and target audience.

Best Times to Open

6. Make your readers take action.

Try to include some type of “call-to-action” within the subject line itself. Subject lines that begin or have some type of action verb are a lot more enticing to click on.

Have you tried to use language that inspires people to click? Here are a few examples:

  • “Join us for our end-of-year event!
  • “Have lunch with us at our Charity BBQ”
  • “Buy your tickets now before we sell out!”

Words like, join, have and buy will encourage people to take a particular action.

7. Create a sense of urgency.

Adding a sense of urgency or deadline to your subject lines can encourage recipients to act immediately instead of putting off for later. For example, giving a deadline such as “Ends today!” or “Offer expires in 24 hours!”

8. Pose a compelling question.

Asking a question in the subject line is a great way to pique your reader’s’ interest or curiosity. Also, asking a question and not giving the answer compels readers to open your email to find the answer.

9. A/B Testing.

Some subject lines have proven to be more effective than others for a variety of reasons, but one thing to remember is that there is no “one size fits all” when it comes to subject lines.

For this reason, we highly recommend that our users test their email campaigns. And testing your subject line is one of the easiest elements to test on an email campaign.

A/B testing your email campaigns by sending out two versions of the same email but with different subject lines is going to help you figure out what works best for your target market and audience.

A:B Testing Email Subject Lines

Here are a few elements you can modify when conducting an A/B test with your subject lines:

  • Long vs. short subject lines
  • Try including numbers vs. spelling out the numbers
  • Asking a question
  • Using punctuation such as an exclamation mark
  • Personalizing the subject line with the recipient’s name

The more you test your subject lines, the more data you will gather and gain better insights into your subscribers.

These are only a few of many tips that we can give you to help you create a compelling email subject line to increase your open and clickthrough rates. The best length and type of email subject line will depend on your target market and understanding your audience. And the best way to get a better understanding of your recipients is through A/B testing but also making sure you are looking at the data.

Remember to check past subject line performance. How did they perform? Did the subject line with the question garner more opens or did the subject line with the name in it? Getting a good view of the data and analyzing it is only going to help you to create really great email subject lines that your recipients will want to open, so all that hard work you put into creating your emails will be worth it!

How to Select the Best Marketing Automation Software

Marketing automation is all about the software.

Before you get into selecting the right marketing automation software for your business, you should gain a good understanding of what marketing automation is so you can figure out what is required for your business. If you haven’t done so already, check out our article on What is Marketing Automation?

The core of any marketing automation software is to help you drive in more leads, build your email list and automate your marketing process. And did I mention that this should all be done in a simple, intelligent and easy-to-use application? That’s the challenge – finding an application robust enough to meet the needs of your business but not being “too robust” and complicated that you will need a manual just to login.

There are many softwares in the market, all with their own individual strengths and weaknesses. Figuring out which marketing automation software is right for your business is what I am hoping to help you with in this article.

There are many factors to consider when researching marketing automation applications. The first would be to determine or prioritize what it is your business needs to increase efficiency and sales. The software you select is meant to alleviate stress and give you more time to focus on your core day-to-day business duties.

Marketing Automation

Lets start with making a priority list of what it is you want/need help with. Here is a list of some sample questions that you may want to ask yourself to help you organize your priority list.

  • Driving in more leads from various sources.
  • Managing new leads.
  • Managing past customers and current contacts.
  • Nurturing leads to ensure proper follow-up process is being done.
  • Customer retention – a proper follow-up process is being done with past customers to stay top of mind.
  • Inventory Management.
  • Improving the sales process – ability to create invoices and estimates.
  • Account Management.
  • Reports and analytics.

If you can assign a number for the above list in terms of importance, this will help you in selecting an application that can fit all of your requirements or at least most. If you find a software that is offering way more than your requirements, then you need to ask yourself if it is worth it to get a software with features that will not be useful for your business. I believe that it is more important to use a simple platform to its full potential than using one or two modules in a more complicated system.

COMPLEXITY

Marketing automation software can vary based on its complexity. A good rule of thumb is that the more advanced the functionality, the increased complexity. So before you start jumping without a parachute, make sure you figure out what type of functionality is needed for your business and what would be useful. Remember that you always have the option to upgrade to a more advanced application as your business grows or develops. Many companies choose this approach of starting out with a less robust, more easy-to-use application and then upgrade to a more complex solution as their business needs advance down the road.

CRM

In my opinion, the core module of any marketing automation software is its CRM. Its one thing to have the most advanced email marketing module or social media management to help drive in leads, but its another if you do not have a place to store, track and nurture those leads.

Most applications will be able to integrate with other CRMs which is important if you are looking to shift over from another application. This feature would be something like importing or exporting customer data. This feature is very important if you fall in this category so make sure both the application you currently have has an export feature and the software you are looking to upgrade to has some type of import feature.

PRICE

Price is a tricky factor. Although it is important for any small business, it should not be given the most weight. THe reason is, if you select a marketing automation software that is right for your business, the money you will be spending will be returned to you through the use of the full potential of the software.

When selecting a package, make sure you are aware of any extra fees such as setup fees, mandatory training and integration fees. These hidden fees could mean paying more per month so make sure you get these sorted out up front.

TRIAL AND ERROR

A lot of these applications offer some type of free-trial. This is the best way to test out different applications on a free trial to see which works best for your business. A lot of companies don’t always advertise the free trial so make sure you ask a sales rep if they can sign you up for a free account to try out.

Different marketing automation applications are designed for different types of businesses. The right marketing automation software should also integrate with your existing solutions and be manageable by yourself and/or your team.

Marketing automation software can take your businesses marketing to a whole new level. It can also help increase your sales, close more deals quicker and streamline your overall business and marketing processes.

The goal is to find a marketing automation software that meets all of your business needs in one easy-to-use and robust platform.

What is Marketing Automation?

You are hearing these words be spoken and written about everywhere you go, everywhere you click and every page you browse.

You hear other businesses are implementing it and seeing great results.

You find yourself nodding and smiling or listening intently to pick up on any catch phrase that will help you understand this growing phenomenon that is called “Marketing Automation.”

The question that everyone is asking these days is “what is marketing automation?” Here is our definition of marketing automation:

Marketing Automation is the use of a software to automate your marketing strategies such as managing and segmenting leads from sources, email campaigns, following up with leads/customers and customer retention (to name a few).

Many businesses have made it a part of their marketing to automate repetitive tasks such as emails, social media marketing, follow-ups and more in order to avoid time spent on tedious tasks that can be automated.

With marketing automation, you save time, make processes more efficient and streamline operations to give you more time to focus on selling and driving in more leads and customers.

The key to utilizing the technology of marketing automation is finding the right software that fits your needs. A core component of a good marketing automation software is that a business can execute their marketing from one platform, instead of trying to manage from multiple applications.

marketing-automation-img

 

What is Your Marketing Process?

As a business is growing, it becomes increasingly difficult to maintain that one-on-one relationship with each and every customer that has called, stepped into your store or made a purchase from you.

Marketing automation is helping you maintain that relationship without you spending more time or forgetting to do. Every lead is valuable to a business. You spent all that time, money and energy into driving that lead in and converting them into a customer, but now what are you doing to ensure they continue being your customer?

Have you implemented a proper follow-up or customer retention process?

Lets say you sold your customer the Widget 2001 and a year later, you want to follow up with them to see if they are now interested in upgrading to the Widget 3001 – how will you be able to pull up every customers purchase date and send an email on every customers one year purchase anniversary?

This is where marketing automation comes in.

Marketing automation is made up of many different components that when combined make for one very powerful marketing machine. Marketing automation connects multiple marketing channels including email marketing, social media and landing pages.

The main goal of marketing automation is to track and nurture leads for the long-term.

Every lead that comes in should not be seen as a short-term conquest to convert that lead to a customer. Every lead should be nurtured a relationship should be built for the long-haul.

Lets think about it, you sold that amazing widget to customer A – great work! Customer A goes out for dinner with potential Leads B, C and D and they start talking about widgets that they have used. With Marketing Automation, even after you sold that widget to Customer A, you still keep in touch, send tips on how to use the widget properly, coupons, referral codes and other helpful tips.

Now while at dinner, Customer A will surely mention the amazing widget that they got from you and the great customer service. Now let’s look at this another way. Customer A goes out for dinner with potential Leads B, C and D and they start talking about widgets. Customer A says that they have a widget but aren’t sure how to use it properly and to be honest, they don’t quite remember the name of the place that they got it from.

Without you giving your customers a reason to remember you, why would they? You need to make it part of your marketing to stay top of mind with all of your customers, contacts and leads (especially those who haven’t bought that widget from you yet).

Marketing Automation Does Not Mean Robots are Taking Over Your Business

Marketing automation can still allow your business to offer the “personal touch” service. How you asked?

Let me tell you.

Marketing automation allows you to send personalized, targeted messages and emails to your customers. During the automation process, you can integrate personalization techniques so every message sent will be personalized for each and every customer (for example, “Hi Jessica” or “Jessica, this offer is just for you!”).

With marketing automation, you will be able to send targeted messages based on a customers purchase behavior, significant dates like birthdays, a leads interests and more.

Customer Life CycleWhat is Your Customers Sales Life Cycle?

Every business has a different type of customer life cycle or sales pipeline. For example, a customer may have found your business through search, social media or through your blog.

The path to convert that website lead into a customer is unique for every business.

So what if you could define that path and set up automated processes to ensure that lead is moving along the right path and not stuck in that pesky fork in the road?

Lets face it, every business owner or manager gets busy, forgets to do their phone calls for the day or send out that follow-up email. It gets very difficult to manually chase down every single lead.

But what if there was a system that did all of this for you? (This is where I imagine a bright light shining down from the skies with the lovely sound of “aahhhhh” – come to the light, you know you want to).

Take a Different Approach to your Marketing

Marketing automation will help you think differently about your sales process and about your leads.

With marketing automation, you will be able to segment and categorize your leads and customers based on purchase behaviours, demographic details, source and more.

You are probably thinking, why is this important?

It is important because these days you can’t send out the same email to every single lead that you have had stored for the past 3 years.

Customer Appreciation EmailYou need to target your marketing and your messages for your leads. For example, send out an email offer for 10% off your first purchase to all of those leads that came through the website but never did make a purchase. And at the same time, send out a customer appreciation day email to all of your customers that have made a purchase in the past, offering them 10% off their next purchase.

See how I did that?

I created two separate emails with the same offer, but I changed the wordings to target each group. A new customer will take advantage of the 10% off their first purchase and for your existing customers, who doesn’t like a day to appreciate them?

Marketing automation lets you get creative.

Before, when you thought about being creative with your marketing, you saw dollar signs because you thought the only way to be creative is by spending a lot on tv commercials, print ads and mail outs. Well not anymore.

Now you can be creative with your marketing to your customers and test out different variables to see which works best for your business and your customers.

You can automatically test different variables like email send times, subject headings, body content, different offers and more.

Marketing automation is all about the software and finding the right application for your business.

Your goal as a business is to use this software to grow your potential leads, build your email list and increase the customer retention rate.

How do you know which software will do all of this for your business?

How will you know which marketing automation is right for your business?

There are many different types of marketing automation software out there. Check out our article on Selecting the Right Marketing Automation Software for Your Business.

Hope I was able to shine some light on the topic of Marketing Automation so you can see the potential it has for your business.

Regardless of the industry, size of your business, number of employees – every business needs leads, customers and sales.

And nowadays, that sign on your door or that flyer you send out every 6 months is just not going to help you stay competitive or help you keep the lights on.
Take a hold of your business, get creative and drive in your own leads and retain your customers for the long haul.

3 Ways to Re-Engage With Cold Prospects

Why are Cold Prospects Important?

Some prospects, customers or subscribers tend to lose interest over time. They no longer wait for your latest products, services or offers. However these cold prospects are also valuable assets that could be turned into sales and loyal customers at a later date.

It does not have to do with what kind of services you provide or what kind of business you carry out, some clients are bound to fall off the wagon but that doesn’t mean that you give in and let them go. Here are 3 ways to turn the tables around in your favor to keep your business top of mind with cold prospects who could be in need of your services down the road.

In the world of email marketing these cold prospects mean subscribers who haven’t engaged, clicked or opened your campaign emails in a long time such as two months.

Our Top Three Strategies to Re-Engage Cold Prospects:

1. Group Your Subscribers and Email Accordingly

By using a marketing automation software to identify prospects who don’t open your emails, you can send these people content that is based on their behavior and actions.

  • Target shopping cart abandoners to bring them back

These are people who abandon their shopping carts instead of going through with the transaction. They’ve browsed all your products, decided on what they want to buy but leave the cart in the middle.

What you can do to bring them back immediately is to send them an email letting them know that their transaction was not completed. Then after a couple of days you can email them testimonials and assurances of happy customers. If this does not succeed then it is advisable that you reach out to them with incentives. Find out why they left. You can then offer them free shipping, first time discounts and other latest offers and discounts.

The goal here is to catch the customer in their mindset and urge them to complete the purchase. Not only this, with customized emails you will be able to reconnect with them.

  • Product Page Browsers

These are those types of customers that have decided on the product that they want and have browsed your page for details and information but are still not ready to make the purchase. These people are interested but not convinced yet.

What you can do for them is to offer them coupons or offers, send them testimonials, reviews or a company profile so they feel more comfortable making a transaction with your company. Warm them up and win their trust. It’s one of the best ways to turn them into solid customers.

  • Lost Email Subscribers Who Never Seem To Get Your Mail

It is feared a large number of marketing campaigns are never even opened in the first place. This can be because your customers are moving away or are losing interest. Whatever the reason may be, this could be potential sales that you are losing out on.

You can bombard them with digital advertisements so you get them thinking about your brand and they know that you are still in the market. If you always send your email at a set time of day, you should change the timing. Experiment and see what time works best and gets the highest response rates. You can also change the frequency. It is never a good idea to annoy or overwhelm your customers with a storm of emails. You can also resort to a win-back email. Make sure that it provides an attractive incentive to your customers, it is well worded and it truly shows how much you miss them. If done right, winning back those lost customers should be easy!

2. Look for connections

Another way of reaching out to cold prospects is through mutual acquaintances that you may have in common. LinkedIn is a great platform to utilize to determine if there are any people in common. Finding referrals or mutual acquaintances is a great way to open up the lines of communication again.

People tend to be more trustworthy when they know you run in the same circles or speak to the same individuals. The benefit of this is that they are more likely to listen to you, open your emails and even reply.

3. Reach out to your customers in different ways

Another technique could be to vary where your company and brand is present online to your customers. Change the place your customers are used to watching and ignoring online marketing ads, such as Google. Instead, you can actually utilize social media ads which will grab people’s attention while they are browsing. These social media platforms where you can utilize ads include Twitter, Instagram, LinkedIn and Facebook. It should be kept in mind that all these social media platforms vary in their price that you have to pay to place an ad. But regardless, these tend to be very effective. What’s best is that these mediums are also already established and have a huge consumer base that you can reach out to.

By far, we have seen that email marketing has the highest conversion rates in relation to customer engagement and re-engagement. Nowadays with marketing automation technology, and built-in email marketing modules, it makes it easier to create email campaigns and automate timely follow-ups based on triggers.

In this fast moving age of technology and changing tastes in trends, it is understandable that leads, prospects or once been customers turn cold. This is no reason to worry or let them go because with just a little effort and some of the latest online marketing techniques, you can easily warm them in no time.

How Marketing Automation Can Save You Time

What is Marketing Automation?

Ever get tired of doing things manually?

Managing your business can be a handful, handling everything on your own can take time. That’s what Marketing Automation is for; time is precious when handling a business. Marketing Automation is the use of a software to help with marketing processes such as customer segmentation, customer data integration and campaign management, all these are very valuable for your business and will be easier to manage with automation.

The Marketing industry is evolving and customer demands and informational needs have grown. Marketing automation will make your contact management system and email marketing easier by tracking lead behavior and performing a series of predetermined actions depending on that leads activity.

Marketing automation makes it possible for your business to be discovered by and engage with your target audience more than ever, without doing so much manual work.

How Does Marketing Automation Save You Time?

Automate your leads with marketing automation as it will help you turn your leads into customers. You can do this through automated segmentation that helps you organize your leads into categories. With those categories you can target them with relevant messages that would best get their attention. Create personalized email messages for customers and track actionable data such as opens, clicks or unsubscribes.

Chasing leads can be very difficult because you have to approach at the right time. You don’t want to attempt a sales conversation before they are ready because it causes them to resist. Having automated emails be sent out on your behalf allows you to stay on top of leads without missing any opportunities. You can miss opportunities when you engage in a sales conversation at the wrong time.

When they are not ready to purchase your product.   Now we know that you will or have spent a lot of time on leads that are not going to buy your product or service. With marketing automation, the leads can have access to all the information about your business. You can track the content they are downloading and note that they are not reaching the final purchase stage so you don’t waste your time on a pitch that will lead you nowhere.

Social Media Marketing has become a key element to any business, any size and any industry. However, engaging with your audience, posting relevant content and staying consistent is not easy. This is why we created a scheduling base Social Media Marketing module in TieiT which allows you to post content on social media accounts every couple of hours automatically by following a schedule that you have already pre-set. This will give your various social media accounts more visibility, while at the same time allowing you to be more efficient.

Marketing Automation is a very efficient tool that businesses need to succeed. When properly implemented, marketing automation can save you time and help you close more deals and close them faster.