What Are The Best Days And Times To Send Emails?
This is often a question we get asked by many of our customers.
It’s a great question! Sending emails at the right time can help increase your email open rates.
While there is no specific day or time that will work for every business, there are some best practices you can follow and strategies you could implement to help determine the best time for your business.
One way to determine what day would be best to send emails to your audience is to think about their daily routines, behaviours and locations. Are you customers located within the same time zone as you? Are they more likely to check their emails during business hours?
Here’s our feedback for each day of the week.
- Monday – Generally, marketers agree that Monday is not an ideal time to send promotional emails. Since this day is right after the weekend, many individuals may be spending this time catching up on important business-related emails and may miss or delete the emails you send them.
- Mid-Week – Many studies have shown that sending emails on Tuesdays, Wednesdays and Thursdays are the most effective.
- Friday – Sending emails on Fridays, especially in the afternoon, may not be effective since individuals may be preparing for the weekend and may overlook your email.
- Weekends – Sending emails during the weekend is generally avoided as well. This is due to the fact that many people tend to spend the weekend completing errands or they are spending this time with their family or friends.
Based on various studies and our experience, when it comes to the best hours to send emails, sending emails during business hours tend to be the most effective. However, sending emails in the evening and before may work as well as individuals may be checking emails before work or before they go to bed.
What strategies can I follow to determine the best days and times to send emails?
To determine the best days and times to send emails for your business, you will first need to analyze your current email analytics or test sending out emails at various days and times to gather this information.
On TIEIT, you can easily schedule the dates and times you wish to send emails to your email list. After the emails have been deployed, you will have access to a number of real-time metrics that can help you determine what hours or days work best based on the engagement on your email. Metrics such as email opens, clicks and peak hours for email opens are some of the metrics available to you so you can determine what days and times work best for your audience.
Timing is very important when it comes to sending out emails. It is important to keep your audience’s habits in mind and to always keep testing to determine the best time to send emails to your customers or leads. By doing so, it can help improve your email open rates and engagement with your audience.