Infographic: What You Need to Know About Content Marketing


With more businesses and consumers shifting online, it’s no surprise that many businesses are taking advantage of digital capabilities like marketing automation. In fact, 75% of businesses use automation for their business due to its benefits. (Social Media Today “State of Marketing Automation”, 2019) Explore why you should consider taking advantage of marketing automation below….
It’s an adage that could easily apply to getting members to attend events. It’s one thing to plan interesting events, but another to attract people. People are comfortable working from home, and virtual events are more common. Live events, on the other hand, provide opportunities to learn, network, and make new connections. To increase attendance,…
Let’s face it: staring at a blank page and trying to come up with blog ideas can feel like trying to solve a Rubik’s cube in the dark. But what if you could plan an entire year’s worth of content and save yourself from last-minute scrambling? Spoiler alert: you totally can! With a bit of…
When it comes to marketing your business, I wish there was one “right” way to do it, but unfortunately, every business, every product and every service has different methods to successful marketing. Another key factor is industry. Industry can play an important role in how to market your business efficiently. However, over the years, after working…
Inbound Marketing is the process of creating strategies around the content you create and distribution of that content in order to help drive traffic to your business, products and/or services that you offer. When creating an online marketing strategy or campaign, the main objective has to be lead conversion. Converting visitors to leads and leads…
It happens every year, your business slows down during certain parts of the year – the main one being the holiday season in the later part of December. Does this mean you completely shut your business down? For the self-employed or entrepreneurs who rely upon steady cash-flow and lead sources, this can be a rough…
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